Pedal power will be put to the test at this week's London Bike Show (February 11 - 14) as Nurishment Active will be hoping to raise £500 for the charity 'Teens Unite Fighting Cancer'.
Visitors to stand LB 1641 will be asked to step aboard a stationary exercise bike and hit the pedals - in an attempt to clock up a total of 250 kilometres.
If this distance is achieved over the course of the show, £500 will be donated to Teens Unite Fighting Cancer - a charity dedicated to improving the lives of young people aged 13 to 24 with cancer and other life limiting illnesses.
"This inspiring charity makes an incredible difference to young people's lives," says Nyree Chambers, Head of Marketing for Nurishment Active.
"We want show visitors to take on this challenge between them - and whether they choose to cycle a few metres or a few kilometres on our bikes, they'll be helping a very worthwhile cause."
A chilled sample of Nurishment Active (vanilla, strawberry or chocolate) will be on hand to help visitors recover afterwards. Delicious!